SELECT WORKS
WEB
Wenzel’s | Bakery Chain
Wenzel’s, a London-based bakery with over 100 locations, requested a full rebrand. I created a new tone of voice to match the brand’s desire to appeal to younger audiences and liaised with my team to forge a completely new identity. With help from designers, I utilised Figma wireframes to SEO-optimise and fill the website with copy that matched the new messaging.
Key stats: 188% increase in web sales2x conversion rate of industry average10% lower bounce rate than industry average
Cheyenne Collective | Retail Clothing Line
Cheyenne Collective, created by Cheyenne tattoo equipment, is an artistically inspired clothing company looking to create a community of tattoo artists, tattoo lovers and art enthusiasts. Alongside the design department, I created a new tone of voice, messaging framework and website narrative. This project included product descriptions, page content, keyword optimisation and more.
Rio | Soft Drink
Rio is a soft drink company looking to bring the tropical flavours of Brazil to the UK with sunshine-heavy content. They asked us to rebrand them with a new tone of voice, brand messaging and social media presence. After crafting their new tone and rewriting all web pages, I worked with a digital agency, GBN, to place the copy.
CAMPAIGN
Tokens for Peace | NFT Nonprofit
Tokens for Peace is a non-profit NFT fund for refugees from the Ukraine War. I created the website, narrative and social posts for our partnership with my other client, Indigo Volunteers, and artist, Dairo Vargas. The main focus was narrative - humanising the efforts of Ukrainians and encouraging people to donate. Here are a few pieces from the project.
What’s Your Wenzel’s?| Wenzel’s the Bakers
Though bakery sales often lag in warmer months, I conceptualised #WhatsYourWenzels, a campaign that highlighted the summer range with bracket challenge faceoffs between bakes. Integrating Vox Pops, social media giveaways, email marketing and PR sendouts, I wrote all necessary copy to facilitate this campaign. Here are the launch videos which received 1.7 million views alongside the launch blog.
A Very Wenzel’s Christmas | Wenzel’s the Bakers
For the festive season, Wenzel’s required a campaign that drove footfall into stores and highlighted their online ordering platform. To do so, I liaised with the creative team and developed a multi-step UGC giveaway, Vox Pops, PR sendouts and social media engagement. Here are a few key assets alongside the launch blog.
BLOG
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The tree | Social Media Advertising Agency
The tree was looking for thought-leadership pieces to affirm its place in the evolving social landscape. I SEO-engineered and authored these blogs to illustrate the tree’s expertise in its field as current events rolled out.
Rise Authority | SEO Content Agency
As a freelancer, I jumped between briefs from Rise Authority that covered various topics - from interior design to technology innovations. The ultimate goal was to increase a given website’s domain authority, which I accomplished through detailed link optimisation and keyword research.
SOCIAL
As a proud Gen Z and past media manager, I’m fluent in all things social. Connecting brands to consumers through thumb-stopping content, I conceptualise content calendars, pitch to clients internally and externally and write consistently error-free asset and share copy.
Alongside the following organic content, I’ve written numerous paid ad matrices at all funnel stages.
